Often seen with a camera in his hand, Rich is passionate about capturing people at their most expressive moments. With experience in photography, commercial editing and with a people-pleasing attitude, Rich easily progressed into the role of commercial director. His work has been seen across all networks and the internet. He has helped to promote TV series like TNT’s Will with SHAQ offering Shakespearean spoilers, to supporting feature films such as xXx3 with short spots of Vin Diesel, and he has delivered one-time special events including Tim Robbins honoring Morgan Freeman at the Lincoln Center. Whether the commercial project is a national television spot, a short subject for a targeted audience or a corporate presentation, Rich brings out the best in everyone from A-list celebrities to driven executives. Clients have included Fortune 500 companies like AT&T, academic institutions like USC, private businessmen like KISS musicians Gene Simmons and Paul Stanley, and more. When he travelled to South Africa to cover the international AIDS Conference, his stunning photographs of dignitaries, including Nelson Mandela, made their way into an exhibition at Union Station in Washington, D.C. and at U.S. embassies around the world.
Rich leads others with humor and by finding common ground. When he is not working on his next project, Rich enjoys following pro basketball, hiking mountain peaks, and traveling the world. He lives in Los Angeles with his wife and two daughters.